ANNA PÉREZ MARTÍ
Director and Creator of Audiovisual Formats
Story Producer and Script Writer
It is all about stories. They broaden our standpoint, shake us to our core and eventually trigger major changes. We all need and desire to be told stories; we all have memories, beliefs and knowledge worth sharing. I am passionate about discovering these tales and figuring out the best way to convey them to the world.
GET TO KNOW ME
A Close Up on Who I am
I was born in a bustling, blooming yet mostly out-of-date, but definitely captivating Barcelona a couple of months after it held the Olympic Games, in 1992. Growing up I was a cheerful, dreamy, observant girl, who spent half of her free time devouring books and writing her own tales; I employed the other half in dancing with my friends and singing on my own (singing does not happen to be my strong point).
My passion for literature prompted me to sign up for a degree in Journalism at 17, but while studying at Pompeu Fabra University (UPF) I ended up fascinated by the huge communicative power of images and television.
For my last semester I moved to Tel Aviv, in Israel, where I studied Communication and Political Sciences at IDC Herzliya College. I also used this opportunity to create a series of feature stories on Israel's society and culture that aired on TV3, the Catalan public broadcaster.
Back in Barcelona, I worked in several audiovisual production companies as a story producer, putting together documentary series and TV shows for Spanish broadcasters. My duties included researching content, arranging and carrying out interviews, coordinating shootings and editing footage, as well as live interviewing in a television studio.
I also seized any opportunity that I was given to travel: Cuba, Thailand, Mexico, Morocco, New York, Greece, Cambodia and Turkey are some of the destinations I have recently visited.
In May 2019 I moved to Madrid, looking for exciting new challenges and wider professional horizons. Firstly I worked as a freelance reporter for BBC Worklife, sending video features that I pitched, produced, filmed and edited.
Right after that I joined Zanskar Productions as a scriptwriter of Superhumanos, a docseries which gave me the priceless chance to get to know first-hand the Bajau village of Sampela, in Indonesia, as well as the Sámi population in Kautokeino, Norway.
A job offer brought me back to Barcelona. I would debut as a director in BESTIAL!, a gastronomic site addressed to young people. Its flagship product was a weekly recipe presented by Gipsy Chef, but it also included feature stories on ingredients, worldwide cuisines and history, as well as op-eds from renowned food writers. After one year in BESTIAL!, I was offered to direct a documentary series on creativity for TV3, Ments Inquietes, which involved interviewing and filming some of the most inspiring and renowned Catalan personalities. Later on I engaged in several other projects —including Alexia, Labor Omnia Vincit, a docseries for Amazon Prime Video on footballer Alexia Putellas, the first woman to win the Ballon d'Or award twice— before I embarked on a new and exciting challenge at Abacus Idea. At Abacus, I combine the creation and developement of audiovisual formats for any kind of clients (from tv channels and streaming platforms to public institutions and private companies) with the direction of tv programs: since I joined the company, I have directed Cuina salvatge amb Maria Nicolau (2023), FANG! (S1, 2024) and Cita bestial (S2, 2025).
My ultimate goal is joining international projects where I have the chance to learn from the best cintematographers while traveling around the world and getting to know as many cultures, people and lifestyles as possible.
PAST EXPERIENCE
What I’ve Done / Where I've Been
DIRECTOR, CREATOR AND DEVELOPER OF AUDIOVISUAL FORMATS, ABACUS IDEA
January 2023 - Present
My job at Abacus Idea consists of making up new audiovisual and entertainment formats, presenting them to TV channels and streaming platforms, as well as directing them. Since I joined Abacus Idea, I've directed Cuina salvatge amb Maria Nicolau (2023), FANG! (2024) and Cita bestial (2025).
STORY PRODUCER AT 'UNA DE LES NOSTRES', LAVINIA AUDIOVISUAL
October - December 2022
'Una de les nostres' ('One of us') is a 5-episode documentary series for TV3 whose goals are to bring to light women's sports, to strenghten female athletes as models for both girls and boys and to connect professional players with beginners.
STORY PRODUCER AT 'LA RECEPTA PERDUDA', SIDECAR MEDIA
August - October 2022
Actress and comedian Sílvia Abril travels around Catalonia in order to rescue from oblivion the most surprising, witty and tasty recipes, as well as displaying a human portrait of those villages where these traditional recipes are cooked.
I researched those recipes and filmed their cooks, as well as their ingredients' producers.
STORY PRODUCER AT 'ALEXIA, LABOR OMNIA VINCIT', YOU FIRST SPORTS
April - June 2022
Three-episode documentary series for Amazon Prime Video on FC Barcelona's footballer Alexia Putellas, the first woman to win the Ballon d'Or award twice, who was also chosen by FIFA as the best player of the world. I was in charge of getting in touch with international sport personalities such as Robert Lewandowski, Thibaut Courtois and Andrés Iniesta, preparing their interviews and, on occasions, interviewing them myself. For example, I flew to Rotterdam to interview Bayern Munich's striker Robert Lewandowski.
STORY PRODUCER AT 'ENCUENTROS INESPERADOS', PRODUCCIONES DEL BARRIO
February - April 2022
Documentary series presented by Mamen Mendizábal, who gathers very different personalities around a table in order to debate and reflect on universal topics, such as feminism, religion, hatred or aging. My tasks include proposing guests, pre-interviewing them, collaborating with the script and assisting at the shooting.
DIRECTOR AT 'MENTS INQUIETES', INCÍS FILMS
August - December 2021
Documentary series on creativity for TV3. Each episode focuses on a subject, such as music, gastronomy, literature or architecture, and features two personalities —a very experienced one and a rising star— which give us their opinion and insights on creation, inspiration, success, talent and passion.
DIRECTOR AT 'BESTIAL!', LAVINIA AUDIOVISUAL
August 2020 - August 2021
BESTIAL! is a gastronomic site where RTVE —Spain's public broadcasting corporation— aims to get young people into gastronomy. We did so through written feature stories, but also through Gipsy Chef's videorecipes: this untameable and hilarious cook offers quick and simple, yet extremely tasty and luscious dishes, and we displayed them in a fresh and agile edition, groundbreaking when it comes to videorecipes.
We also provided a skill for voice assistants so that people can cook recipes of the best RTVE's chefs at home, following the step-by-step indications of the cooks either by video or audio.
SCRIPTWRITER AT 'SUPERHUMANOS', ZANSKAR PRODUCTIONS
Sep 2019 - Feb 2020
Humans are the only animals who have conquered and succesfully survived in every single region of the world, even the most hostiles and uninhabitable. This is thanks to our extraordinary adaptation abilities -genetical, physical and cultural.
In this documentary series we intended to highlight 6 populations around the globe whose adaptation to the environment may seem unbelievable.
My duties as a scriptwriter included content research, pre-interviewing participants, preparing the script, organizing shootings and coordinating them while travelling (to Sampela, Indonesia and Kautokeino, Norway) and selecting and editing the resulting footage.
FREELANCE REPORTER, BBC
June - October 2019
I developed stories for BBC Worklife, covering those social and economic trends that are currently shaping young generations across the globe. I was in charge of the whole creative process: conceiving, producing, filming and editing the videos.
STORY PRODUCER AT 'BRING IT HOME', MEDIAPRO
March - April 2019
This documentary series portrays the birth of the Canadian Premier League (CPL), the new professional soccer league of Canada. I looked for the main characters of the film: firstly, I interviewed players and coaches by phone, and secondly, I travelled to the Dominican Republic, where the CPL's pre-season training camps took place, to get to know them better and start shooting content for the documentary.
STORY PRODUCER AT 'NO POT SER!',
LAVINIA AUDIOVISUAL
October 2018 - February 2019
'No pot ser!, amb Jordi Basté' is a 13-episode documentary series that explores how technology is changing our lives. Jordi Basté travelled worldwide to check surprising innovations and interview experts.
My tasks included researching content, pre-interviewing collaborators, organizing shootings, doing interviews and editing footage.
STORY PRODUCER AT 'JOC DE CARTES', DLO/MAGNOLIA
June - August 2018
'Joc de Cartes' is a culinary contest hosted by cook Marc Ribas, adapted from the German program 'My Restaurant Rocks'. Each episode confronts four restaurants of a certain area with a similar cuisine.
My duties included looking for the participants, doing interviews and editing part of the footage.
STORY PRODUCER AT 'MATRICULATS', TRIACOM AUDIOVISUAL
February - June 2018
'Matriculats' is a 13-episode comical docureality broadcasted in TV3, which discloses the interiorities of the unknown world of driving schools.
My tasks included looking for the participants, supervising content during shootings, doing interviews and editing the resulting footage.
STORY PRODUCER AND CO-PRESENTER AT 'TARDA OBERTA',
MEDIAPRO
August 2017 - February 2018
'Tarda Oberta' was a TV magazine broadcasted in the afternoons in TV3. I worked as assistant producer of a certain section based on interviewing experts: I looked for the interviewees, wrote the script and interviewed them live in the television studio.
REPORTER AT '8 AL DIA',
8TV
September 2016 - July 2017
My job as a reporter in the news of Spanish broadcaster 8tv consisted in covering social and cultural topics, as well as sports. I both followed the news agenda and looked for my own topics, made live connections, produced shootings, did interviews and edited footage.
STORY PRODUCER AT 'DÍA CERO',
GESTMUSIC
January - August 2016
'Día Cero' was a documentary series broadcasted in channel #0 (Movistar+), based on the Norwegian format 'Born on'. I looked for the main characters of the documentary and carried out documentalist' tasks.
PRODUCTION ASSISTANT IN 'SUÑOL, UN CRIT VALENT',
MINORIA ABSOLUTA
November - December 2015
'Suñol, un crit valent' is a historical documentary on former president of FC Barcelona, Josep Suñol. I looked for shooting locations and both organized and supervised shootings.
STORY PRODUCER AT 'SOM DONES',
FUNKY MONKEY
August 2014 - July 2015
13-episode documentary series on the world explained by women. Girls and women up to 80 years old offered us their story, unique and universal at the same time.
My tasks included helping develop the programme's outline, working in its script, getting in touch with the interviewees, scheduling interviews and collaborating during the filmings. I also carried out the program's social media campaign.
Would you like to hear more about my experiences? Get in touch with any questions about my professional journey.
ACADEMIC EXPERIENCE
September 2010 - June 2014
DEGREE IN JOURNALISM, UNIVERSITY POMPEU FABRA
(SPAIN)
Journalism, Communication and Media studies at UPF, in Barcelona.
Additional studies in Humanities.
GPA of 8,75 (in a scale from 0 to 10)
February - June 2014
COMMUNICATION AND GOVERNMENT STUDIES,
IDC HERZLIYA
(ISRAEL)
Four-month exchange attending the Sammy Ofer School of Communications and the Lauder School of Government, Diplomacy and Strategy, both part of the International Disciplinary Center in Herzliya, Israel.
July 2017
DOCUMENTARY SCRIPT SEMINAR, EICTV
(CUBA)
Workshop organized by Escuela de Cine de San Antonio de los Baños (Cuba), with Iván Tokman as lecturer. Each student developed the script of their own documentary.
PROFICIENCIES
Knowledge & Expertise
VIDEO EDITING
Premiere Pro, Final Cut Pro and Avid proficiency
LANGUAGES
Native Spanish and Catalan
Advanced English. Cambridge Certificate of Proficiency
Intermediate French. B2.3 à l'Institut Français de Barcelone
